How to Get Your Business Noticed

In today’s competitive business marketplace is hard to get your business noticed especially when you’re an entrepreneur just starting out.  If you want to make more money or get famous or become an expert in the field, the first thing you must do is get your company noticed.  It’s hard to get people to pay attention to new business ventures when there are already so many well-established companies already out there but if you’ve got a proven list of tactics readily at your disposal, then getting noticed might not be as difficult as you think.

First off, take a stand.  When you stand behind your message and the values and goals of your company, people take notice.  Sometimes standing behind something unconventional or controversial can get you noticed but only do it when you feel in your heart and gut that it’s right.  Be true to yourself and don’t be afraid to take a passionate stance on issues and speak up.  Make your voice heard.

Focus on a niche market.  You can’t be everything to every consumer so while down the road, you might want to grow and expand your brand, start small but that doesn’t mean you’re not thinking big.  Find out what’s missing in the marketplace and focus on that.  When consumers aren’t getting what they want elsewhere, they’re likely to come to you.  As they say it’s easier to become a big fish in a small pond.

Network and get involved with industry influencers.  Try helping them find valuable contacts and solutions to their problems and they might just reward you in kind by helping spread the word on your startup.  If you put yourself in touch with the “big” guys, you’ll be rewarded.

Make sure you’re always giving incredible customer service.  Nothing stands out to consumers more than making them feel that their needs have been met and that their voices have been heard.  Providing top-notch customer service leads to word-of-mouth free marketing.  If you go the extra mile for a customer, they’re likely to come back and refer your business to others.  Always make a good first impression and put your customers first and live by the motto that “they’re always right.”

Try sponsoring a contest or try creating your own.  When you find a larger business that’s running a contest, sponsoring it with either cash, products or services can help promote your name and brand.  If you choose to sponsor your own contest, you can offer prizes or seek out sponsors who will spread the word to their audience about your promotion.

Get involved in public speaking.  Find networks and associations where you can give presentations on your product offerings or general information and advice to like-minded businesses.  Find relevant groups and speak as often as you can.  Teach what you know and you’ll be able to position yourself as an expert in the field that will soon lead to buzz about your business knowledge and expertise.

Don’t just open your mouth but open your ears as well.  Turn the tables and invite interesting people to speak at your offices.  You can gain valuable tips and advice from them and also engage them in a dialogue about what your business is up to which can in turn lead to them to help spread the word.

Try hosting an event for other organizations or host your own event.  If you offer to host the event of another business, they are likely to return the favor in kind.  Find a group that you want to get noticed by and host their event to network with them.  If you want to host your own event, try industry-relevant workshops or even sponsor your own networking event.  Pick a location that’s fun and advertise that it will be a good time for all.  People often like to mingle even more than they like to listen.

Get interviewed.  By doing things such as writing articles for publications or starting a blog or even writing a book, this can attract press and a lot of it.  If you’re able to get interviewed by widely-read industry publications, you will have a better chance of getting noticed.  Find a media outlet that serves your target audience and do whatever you can to get an interview with them that will get you in front of qualified prospects.

Don’t just get interviewed; get reviewed.  People love to judge and that means judging brands not just people.  If you can get a positive review that is widely spread to a diversified audience, you’re well on your way to getting noticed.

Be a newsmaker.  Offer compelling and interesting content to local and national news outlets.  Find a way to showcase something your company is doing that is cutting edge and unique.  You don’t just have to talk about your own business; you can talk about your industry as well.  As many ways as you can make yourself noticed to the general public, the better.

Get behind a cause and make a difference in the community.  People love to partner up with businesses that seem to care about the greater public and not just their own bottom-line.  Become part of yearly fundraising events for worthy causes and you will get repeated exposure.  A little positive PR never hurt anyone.

Lastly and most importantly, start talking and loudly.  Try starting an interesting newsletter that’s worth reading and that others might pass along.  Write useful content that makes people want to spread your message.  Try doing podcasts or get on the radio.  Get on the major social media sites and spread your brand and message.  Always keep brainstorming about ways to get noticed and eventually you will.

So what have we learned here today?  Have you found these tips on getting your business noticed useful?  Have you found them unique or have you used them in the past?  Are there any tips you might offer an entrepreneur just starting out based on your experience and success?  Leave a comment and let’s start a conversation!

Here are some interesting articles you might want to check out about how to get noticed in business:

“Tips on Getting Your Business Noticed”: http://voices.yahoo.com/tips-getting-business-noticed-12487211.html?cat=3

“Six Tricks to Get Your Business Noticed”: http://www.thisismoney.co.uk/money/smallbusiness/article-2349793/Charlie-Mullins-How-make-small-business-stand-success.html

“Get Your Business Noticed without Paying a Dime for it”: http://www.nextavenue.org/article/2012-02/get-your-new-business-noticed-without-paying-dime-it

“How to Get People to Notice Your Business”: http://smallbusiness.chron.com/people-notice-business-20535.html

For more information on the real estate services offered by Emerge212, check out our official website here: http://www.emerge212.com

Until next time…