Time to start networking...

Now that you’ve taken the basic steps to building your new business it’s time to get out there and meet people that can help you get clients, come up with new ideas, build relationships and expand your brand.  Business networking is the best way to do this.  Get the word out there.

Set a goal for yourself.  How many networking events will you go to per month?  I recommend at least 2-3.  You might often see the same people at these events but that’s a great way to build relationships and gain leads.  The more you can remind someone of your services, the more they begin to trust your professionalism and will be willing to recommend you to their business associates. Even though many of the people you meet are not your target clients or potential partners, they might offer a unique insight, share a valuable resource, or get you thinking about a new solution to your problems.

Of course networking can be time consuming and takes commitment but it really is a must as you look to get the word out on your new venture.  Additionally, some networking events are pay-per-go so it could be an investment of financial resources but there are also events you can find for free.

Consider social networking as well: LinkedIn, Twitter, Facebook, small business boards.  Social networking sites allow people to create new relationships and reconnect with friends and family. Increased communication, even online, strengthens relationships.  Social networking sites bring people with common interests together and offer exposure to new ideas.  Some people might not have the best communication skills in person or even suffer from social anxiety so interacting via online resources can be another helpful option.

Here are some useful networking organizations you might want to consider getting involved with: First Degree (http://www.breakfastnetwork.com/), New York City Networking Group (http://www.meetup.com/The-NYC-Business-Networking-Group/), Gotham City Networking (http://www.gothamnetworking.com/).  You also might want to consider using your high school or college networks.  Get in touch with your alumni associations.

Make sure to bring lots of business cards with you to hand out.  Don’t be shy.  Go up to people; introduce yourself.  Start up a conversation.  Ask them what they do and they’ll ask you in return.  Collect their business cards.  Follow-up with them quickly via email or phone.  You might want to consider setting up one-on-one, face-to-face business meetings with them so that you can talk to them in more detail.  You know what they say: “You scratch my back, I scratch yours.”  Make sure you have your pitch down pat.  You want to be quick and concise in your message of what you do.

So what have we learned here today?  Get out there.  Get the word out about your business.  Meet people.  Build relationships.  Your business doesn’t exist in a vacuum.  You can’t be successful solely on your own.  Don’t be afraid to ask for help or seek advice from like-minded individuals.  Your business can only grow as big as your network.  Be proactive and success will follow.